Knowing the target market affects the improvement of one's product

INTRODUCTION

              Marketing strategy was known in most of the places in the world. It is used to catch the attention of most people in order for them to sell their products. The online Wikipedia (2009) has one of the best definitions of for this reason that the concept may be seen as vague or imprecise, and why there exist various definitions of the term. It states that “Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.” Which indicates that marketing is the way of most people to offer a service and product. Alexa blog states that "Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them." It was said that knowing a specific group of people. According to SEO Hacker, the key is to develop a sense of empathy for the people you're targeting at your business. Specifically, it highlights knowing your audience in order for you to come up with the success. In marketing, one of your greatest assets will be identifying and understanding your target audience. (IUTech,2018) Dove is one of the successful institution because of their effective marketing strategy. Based on www.ostmarketing.com "Dove know their audience. Knowing your audience is the only way you will engage with them. The best way for this is creating personas. Knowing what life stage they are in, if they’re employed, what their interests are etc. will certainly help you when creating content. Then think about linking your audience to your brand values in order to create something just as successful as Dove’s campaign."

This study generally determined if knowing your target market affects the improvement of one's product.

            Specifically, this study shall answer the following questions;

1. What marketing strategy did you use to evaluate your product?

A. Knowing what is new?

B. Knowing the needs of the community

C.Knowing your target market

2. What is your basis in evaluating a target market?

A.Age                          C.Color

B.Society                    D. Place

3.Does using marketing strategy helps you to improve your products?

A. Yes                         B. No

This study is beneficial to the following:

          Business owners, this study will benefit the most on the part of the business owners, for they will be aware what products and services are suitable for each consumers. Also, they will be able to learn strategies that will help them.

          Business employees, this study is beneficial to the employee of the business because they can foresee further information that may also help them if they came up to the idea of having a business.

The study will include the business owners and managers. All of the people who are planning to have a business, they are qualified as the respondents if they execute a knowing your audience strategy.

METHODOLOGY

According to Polit et al (2001), a research design is the researchers overall for answering the research question or testing the research hypothesis. The study is a quantitative research since the research questions look up for answers that will lead into numerical data. Specifically, this study is descriptive.

RESULTS AND DISCUSSION

        The researchers concluded that knowing your target market affects the improvement of one's product. It is the effective marketing strategy that helps the improvement of a products/services offered.

CONCLUSION AND RECOMMENDATION

The researcher recommend to the next researcher to use a newly launched businesses to know if the strategy of knowing their target market is effective for the improvement of their product.

         Have wide choices of businesses to answer your questionnaires. Also, have more questions about how marketing strategies affects the improvement of one's product.